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    Ella vs Novata: Comparison and Novata Alternatives (2026)

    Ella and Novata both manage ESG and carbon data, but they start from different buyers. Novata is built first for private market investors and their portfolio companies. Ella is AI-native ESG software built as an agent for company sustainability teams: it collects the data, chases colleagues and drafts CDP, SECR, VSME and EcoVadis outputs.

    Last updated 30 October 2026 · By Tom Wilford, Founder, Ella

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    Ella vs Novata at a glance

    Both are used to measure and report ESG data. The biggest difference is who the product is designed around: Novata around investors and portfolios, Ella around the sustainability team inside a company that has to gather the data.
    Ella vs Novata at a glance
    EllaNovata
    Built forSustainability teams at large and fast-growing companiesPrivate market investors, deal teams, banks and companies, with deep portfolio and LP reporting
    Getting startedElla sets your boundaries from how you operate and builds your Scope 1 to 3 data checklist instantly, then walks you through each stepOnboarding with customer success; Advisory available as a paid add-on
    How data gets inElla sends collect links to data owners, tracks who has not replied and chases them, reads dragged-in bills, receipts and spend exports, and pulls from integrationsAPIs, bulk import, supplier questionnaires and AI-assisted document parsing
    Who does the monthly workElla's AI agent: it collects, cleans, calculates and drafts. Your team reviews and approvesYour team, with AI help on classification, factor mapping and report drafts
    FrameworksGHG Protocol Scopes 1 to 3, SECR, CDP, carbon reduction and net zero plans, product carbon data, CSRD, VSME, EcoVadis, B CorpGHG Protocol, ISSB, CSRD/ESRS, VSME, SFDR, PCAF, EDCI, SBTi, CDP, TCFD, GRI, SASB and more
    Expert supportIncluded: Ella's sustainability team backs every customerCustomer success, plus Novata Advisory as a paid add-on
    Pricing and trialModular plans by module and company size, with a 14-day trial per module on your own dataPublished company plans from 20K a year (Manage) to 100K a year (Lead); investor pricing by quote; 5-day Carbon Navigator trial

    Why teams choose Ella over Novata

    Most sustainability teams we speak to are small compared with the requests landing on them: a CDP disclosure, an EcoVadis reassessment, SECR in the annual report, a customer asking for VSME data. The reporting is rarely the slow part. Getting the data is. Ella is ESG software built as an AI agent around that problem, and it is the most guided way we know to do carbon accounting. Ella sets your Scope 1 to 3 boundaries from how your business actually operates, builds the checklist of data you need and sends collect links to the people who hold it. It tracks who has not replied and chases them, reads the bills, receipts and spend exports they send in any format, and calculates activity and spend-based emissions automatically. Every number keeps its source, so the footprint, SECR summary, CDP answers and reduction roadmap all come out of one audit-ready data set. Your team reviews and approves. Ella's sustainability team is there when you want a second opinion.

    Where Novata may fall short

    Novata is a strong platform for investors. These are the differences company sustainability teams tell us they weigh.
    Where Novata may fall short
    What to checkWith NovataWith Ella
    Who it is designed aroundInvestors and portfolio reportingThe company sustainability team
    Chasing colleagues for dataYour team manages requestsElla sends collect links, tracks gaps and chases
    SECR for UK annual reportsNot mentioned on its websiteBuilt in, with the SECR summary drafted
    EcoVadisOffered through advisory and a partnership, not as a platform outputA dedicated module that reads your scorecard and drafts the fixes
    Trying it first5-day Carbon Navigator trial14-day trial per module on your own data

    What Novata does well

    Novata is one of the most complete tools for private markets. It covers EDCI, SFDR, PCAF financed emissions and LP reporting, claims more than 400 clients and 13,000 companies on the platform, and is a certified B Corp backed by investors including S&P Global, Hamilton Lane and Microsoft. It acquired Atlas Metrics in October 2025 and documents its AI features and MCP access openly.

    Should you choose Ella or Novata?

    Start from what you need to produce and how much time your team has, then work back to the tool.
    Should you choose Ella or Novata?
    If you needChoose
    Portfolio-wide ESG collection, EDCI and LP reporting for a fundNovata
    A guided carbon footprint and SECR for your own companyElla
    Data chased from colleagues and read from bills without your team doing itElla
    EcoVadis, CDP and VSME outputs from one data setElla
    A two-week trial on your own dataElla

    Novata alternatives worth a look

    If you are comparing Novata with other platforms, these are the ones that come up most often in our conversations with buyers. For a wider list, see our guide to the best ESG software.
    Novata alternatives worth a look
    PlatformBest for
    EllaCompany sustainability teams that want the data collection done for them
    PersefoniFinancial institutions and a free self-serve start
    WatershedVery large enterprises with complex footprints
    SweepEnterprise multi-framework disclosure

    How we wrote this comparison

    We make Ella, so read this with that in mind. Everything we say about Novata comes from Novata's own website and public announcements, checked on 30 October 2026. Products change quickly in this market, so confirm details with Novata before you buy. If you spot something out of date, tell us and we will fix it.

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    Frequently Asked Questions

    What is the difference between Ella and Novata?

    Novata is a sustainability data platform built for private market investors, deal teams, banks and companies, with strong portfolio and LP reporting. Ella is ESG software built as an AI agent for company sustainability teams, and it does the data collection, cleaning and drafting for carbon, SECR, CDP, VSME and EcoVadis.

    Is Ella a good Novata alternative?

    For a company sustainability team, yes. Ella suits teams that want the data gathered for them and need SECR, CDP, VSME and EcoVadis outputs. If you are a fund reporting across a portfolio to LPs, Novata is built for that job.

    How much does Novata cost?

    Novata publishes company plans of 20K a year (Manage), 50K a year (Grow) and 100K a year (Lead). Investor pricing is quoted by number of portfolio companies. It offers a free 5-day trial of Carbon Navigator.

    How much does Ella cost?

    Ella is priced by module (Carbon, ESG reporting, EcoVadis, B Corp) and by company size, and every module has a 14-day trial so you can test it on your own data before procurement.

    Does Novata do EcoVadis?

    Novata mentions EcoVadis support through its Advisory service and a Scope 3 data partnership with EcoVadis. Ella has a dedicated EcoVadis module that reads your scorecard, finds where you lose points and drafts the fixes.

    Which is better for private equity, Ella or Novata?

    For fund-level portfolio collection and LP reporting, Novata is purpose-built. Portfolio companies that need their own carbon footprint, SECR or EcoVadis work done for them often use Ella alongside.

    Can Ella collect ESG data from colleagues and suppliers?

    Yes. Ella sends collect links and data requests, tracks missing responses and chases until people reply, accepts bills, receipts and spreadsheets in any format, and runs surveys for suppliers and colleagues. Every figure keeps a link to the document or reply it came from.

    Can I switch from Novata to Ella?

    Yes. Export your existing activity data and reports, drop them into Ella and it maps them to your reporting periods. Most teams run both side by side for one reporting cycle to check the numbers match.

    Book a demo with our team

    Speak to our team about how Ella can help your organisation.